Better Homes of South Bend was a corporation created in May 1950 in an effort to combat housing discrimination against African Americans. African Americans who worked at the South Bend Studebaker plant started the group. Most members lived in World War II-era prefabricated houses on Prairie Street near the Studebaker factory. They established a corporation to provide a better chance of securing homes outside of the slums near the factories.The members “wanted to find homes away from the factories and slums that surrounded them and give their children a better start in life than they themselves had."[1] Better Homes of South Bend’s attorney, J. Chester Allen, kept the location of potential neighborhoods a secret in an effort to get families moved into anew area with as little resistance as possible. In the 1950s, not everyone was open to the idea of African American families living in their neighborhood.[2]
The members of Better Homes of South Bend all had Southern roots. Either they or their parents had moved to the North to escape Jim Crow laws that enforced racial segregation. Although the members had moved to South Bend looking for a better lifeamid relatively good paying manufacturing jobs, they were unable to escape discrimination. Two of the biggest challenges they faced were discrimination in housing and employment. Reverend B.F. Gordon attested to the discrimination of African Americans in South Bend in his 1922 book The Negro in South Bend: A Social Study. “Give him the same recreational opportunities, the same educational opportunities, the same industrial advantages (in particular those advantages that call for better education, and personal conduct,) and the same privileges to buy and sell, land or commodities...”[3]
African Americans in South Bend were seeking equal opportunities.On June 25, 1941, President Roosevelt issued Executive Order 8802, which states,“I do hereby reaffirm the policy of the United States that there shall be no discrimination in the employment of workers in defense industries or government because of race, creed, color, or national origin.”[4] However, as was evident in South Bend, public opinion was strong enough to disregard the executive order in the workplace. Gabrielle Robinson addresses the employment discrimination of African Americans in the book, The Better Homes of South Bend. “Yet they had not found the equal treatment in the North for which they had hoped. Many factories in South Bend did not hire African Americans.”[5] The Studebaker plant was the biggest employer of African Americans in South Bend.
After World War II, housing discrimination intensified. White families moved to the suburbs and the west side of South Bend by the factories became almost exclusively African American. Better Homes of South Bend members lived primarily on Prairie Avenue, defined as “slum” in the Fact Sheet on Housing in 1952.[6] "This white flight took with it private and public investment in housing, schools, roads and infrastructure, leaving a deteriorating center to the poor."[7] This deterioration of infrastructure drove Better Homes for South Bend members to secure land to buildhousing in a less developed part of the city. The corporation settled on the 1700-1800 block on North Elmer Street as their housing destination, where a handful of white families currently resided. The collective power of the corporation enabled the members to secure land, loans, and contractors for 22 houses.[8] After extensive discrimination and hardship, the group was able to secure a contractor, Max Meyer, at a reasonable price. Three years after Better Homes of South Bend was created, the members finally had houses built and ready to occupyon North Elmer Street. The discrimination that Better Homes of South Bend members faced was notisolated to South Bend. Housing discrimination against African Americans occurred in Indianapolis as well. An article in the 1944 Indianapolis Recorder discusses the utter lack of acceptable housing for African American workers in the city.[9] Many of these workers migrated to Indianapolis as part of The Great Migration. From 1916 to 1970, over six million African Americans migrated from the South to cities in the North, including Indianapolis and South Bend. The first wave occurred prior to World War I and the second wave prior to World War II. “African Americans sought an alternative to sharecropping, disenfranchisement, and racial injustice in the South.”[10]
Before the Better Homes of South Bend formed in 1950, Congress passed the Housing Act of 1949. “In passing the Housing Act of 1949, Congress defined the policy of the United States to include the requirements of a decent home and a suitable living environment for every American family.”[11] However, this Act did not change the living situation for Better Homes of South Bend members; they fought and improved their situation themselves. For instance, in order to build homes for black members, a competent contractor was needed, one that would use the same quality of material that was used to build white homes. Margaret Cobb stated “the contractors they met with ‘only wanted to give us substandard materials’ to build their homes because members were black.”[12] Fortunately, Better Homes for South Bend were able to hire contractors who were willing to build homes with high-quality materials regardless of the race of the occupants-to-be. Many of those 22 homes still stand today on North Elmer Street, a testament to one group’s efforts to fight racial discrimination.[13]
[1] Gabrielle Robinson, Better Homes of South Bend (Charleston: The History Press, 2015), 26.
[2] Ibid, 14.
[3] Reverend B.F. Gordon, The Negro in South Bend (South Bend: 1922), 2.
[4] Executive Order 8802 dated June 25, 1941, General Records of the United States Government; Record Group 11; National Archives.
[5] Gabrielle Robinson, Better Homes of South Bend (Charleston: The History Press, 2015), 14.
[6] “Fact sheet on housing, South Bend, circa 1952” (South Bend, 1952), 1.
[7] Gabrielle Robinson, Better Homes of South Bend (Charleston: The History Press, 2015), 48.
[8] Better Homes for South Bend Historical Marker. Indiana Historical Bureau, 2017. Accessed January 14, 2020.
[9] “Local Housing Evils Cited to FHA Officers,” Indianapolis Recorder 48, 20 (1944): 2, accessed April 5, 2019.
[10] Joe William Trotter, "The Great Migration," OAH Magazine of History 17, no. 1 (2002): 31.
[11] “Discrimination Against Minorities In The Federal Housing Programs,” Indiana Law Journal 31, 4 (1956): 501, accessed April 5, 2019,
[12] Annette Scherber, “‘Better Homes Wants to Have a Fair Shake’: Fighting Housing Discrimination in Postwar South Bend” Indiana History Blog. Accessed January 7, 2020.
[13] Better Homes for South Bend Historical Marker. Indiana Historical Bureau, 2017. Accessed January 14, 2020.