A New Look

Click me to see early sketches for the new logo!

The new logo for Family Alliance

Family Alliance launches its new brand package on April 23rd at their spring gala. Designing a new logo for Family Alliance has been painstaking. We wanted to ensure a final product that the board could enjoy as much as we do. We especially wanted potential clients to see Family Alliance as a place to get personal help, not just a plug for Ball State. It took months of hard work, redesigns, and going back to square one more times than we could count, but we eventually found a look that just clicked. 

We used fonts that weren't intimidating or overly academic. We refreshed the color palette to be more modern and more friendly. We created a look that Family Alliance can be proud to put on their website and newletters.