A New Name

A sample of the hundreds of ideas we worked through

Beneficence Family Scholars needed a new name, one that put distance between itself and the university, but one that evoked the same values of generosity, community, and education.

The class spent months researching what makes great names so great. We spent hours educating ourselves so that the decisions we were making were grounded in fact and based on data. We had to become experts so that we could deliver a product that we were proud of and that we could defend. 

The group designed and ran surveys in order to gauge the reaction and reception of the name prototypes. We targeted scholars in the organization, Muncie citizens, and members of the Ball State community (including both students and faculty). The data matched our research and we had solid evidence that our name options were really good.

We presented our findings to the board of directors, and they became very excited about their new name "Family Alliance"