The Journey Begins

Beneficence Family Scholors' original logo

Our group began considering names and logo concepts early, but we spent a lot of time building our team around the spirit of Beneficence Family Scholars. We spent time weeding and tidying up the garden at a local church. We had to go into the project with a spirit of service and humility. 

We saw that the name "Beneficence Family Scholars" promoted an idea that the organization was tied to Ball State University. This was a problem, as being connected to the university (even in name) gave people preconceptions. "What if I don't want to attend that specific university? What if I want to go to trade school? Ball State is too expensive for me!"

We needed to seek out a name that could stand on its own, a name that would be accessible to families of any background, a name that is easy to say and remember.