The Ross Immersive class was divided into four segments: 1) learning about the community, 2) learning the equipment,  3) completing final participant interviews, 4) and finalizing their deliverable community visual ethnographies.

Segment One (weeks 1-4). The group will focus on defining the community partner and developing class expectations. Students were divided into small production teams. The team sizes were contingent on the number of students in the class (the desirable number of visual ethnography teams was 4-5 students). Advertising, public relations, and design teams were assembled to monitor and promote ethnographic team presentations on social media. The social media team documented, promoted, and shared the progress of the class and the community participants. 

The first field educational experience took place the second week of class with a presentation from James Connelly, director of the Middletown Studies Center. A group discussion with members of the community followed.  This immersive interaction allowed students the opportunity to meet and talk with persons that lived in the Thomas Park/Avondale community. and participate in Ross center activities. The talk also fostered important discussions about “collective memory” and how the participants understand issues of revitalization.

Segment Three (weeks 10-12). Student teams completed their final interviews and edited their visual ethnographies. The advertising, public relations, and design team will finalize any outstanding tasks provided by the RCC.

Students participated in community conversations with members of the community. Dr. James Connolly, Director of the Center for Middletown Studies gave a presentation to the community about the history of the southside of Muncie.

Segment Three (weeks 10-12)

Student teams completed their final interviews and edited their visual ethnographies. The advertising, public relations, and design team will finalize any outstanding tasks provided by the RCC. Sarah worked to finalize the course website.

Segment Four (weeks 13-15)

Student teams prepare their visual ethnographies for their community presentations. The students will finalize any evaluations and outstanding production concerns.