Skip to main content

What is a visual ethnography?

What is a visual Ethnography.jpeg

What is a Visual Ethnography?

Ethnography is a way of practicing research (Pink, 2016). Visual ethnography uses photography, motion pictures, hypermedia, the web, interactive CDs, and virtual reality as ways of capturing and expressing the perceptions and social realities of people.

There are three general approaches for doing visual ethnographic research:

  1. Using cameras and other recording technology to gather data

  2. The studying of visual data produced by cultures

  3. Communicating with images and media other than words

This immersive learning course Visualizing the Ethnographic Voices of Community Revitalization takes a comprehensive approach by incorporating a segment of each of these paradigms. It accomplishes this by using a photographic research methodology called "Sight Beyond My Sight" (SBMS) created by Dr. Gabriel B. Tait.