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The Evolution of Getting a Living in MiddletownMain MenuIntroductionMachine Made: The Rise of Industrial Work in MuncieRusty Muncie: Deindustrialization in MiddletownInvisible Experiences: Making a Living as a Minority in MuncieWomen's Work: 9 to 5 and BeyondWomen's Work Introduction
"Welcome to Muncie" Promotional Video (1988)
12022-12-08T13:09:10+00:00Anonymous32plain2023-02-03T16:19:42+00:001988-11-04WIPB Television, Muncie, INMuncie, IndianaAl Rent (narrator) and Roger ConatserJim Connolly46c7b502c79bde22331f06c832c764e9eca6a071
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1media/Middletown from 1988 video.png2022-12-11T14:36:08+00:00"Welcome to Muncie" Promotional Video11plain2023-02-01T16:46:56+00:00The loss of traditional blue-collar, unionized, industrial employment in Muncie was in the cards some 20 years before the closing of BorgWarner and Muncie Chevrolet. Consider this 1988 promotional video that attempts to lure homeowners to our corner of Indiana. Interestingly, the majority of businesses mentioned in the video would be closed by the new millennium. Beyond this obvious comment on the force and timing of deindustrialization -- the mere fact that a real- estate promotional video was necessary to sell homes in 1988 demonstrates that the troubles of deindustrialization were not on some distant horizon. Rather, the rust had already begun to set in on Muncie's industrial core.